During which step do potential customers first interact with the salesperson?

The step where potential customers first interact with the salesperson is the approach. In this phase of the sales process, the salesperson initiates contact with prospective clients, making it a crucial moment for establishing a relationship and setting a positive tone for future interactions. The approach is characterized by the salesperson introducing themselves and their product or service in a manner that is engaging and relevant to the potential customer.

This interaction is essential as it lays the groundwork for building rapport and trust, which can influence the customer's willingness to continue in the sales process. It is also typically where the salesperson begins to assess the needs and preferences of the customer, allowing for a more tailored sales pitch later on.

In contrast, the prospecting phase involves identifying and qualifying potential leads, but no direct interaction with customers occurs here. The closing step is when the salesperson attempts to finalize the sale, and preparation is about planning and strategizing for the sales approach. Therefore, the approach is the specific phase where the actual interaction with potential customers begins, making it key in the sales process.