In the sales process, which step is typically done last?

The last step in the sales process is typically the follow-up. This phase occurs after the closing, where the salesperson reaches out to the client to ensure satisfaction with the purchase, address any potential concerns, and maintain the relationship for future sales or referrals. Follow-up is essential because it solidifies the connection between the salesperson and the client, reinforcing customer loyalty and opening the door for additional sales opportunities.

In sales, while closing involves finalizing the deal and securing the commitment, preparation and approach are steps that come beforehand. Preparation includes researching and understanding the client’s needs, while the approach is about initiating contact and presenting your product or service. Both of these steps are foundational to building the relationship required to eventually close a sale. The follow-up acts as a bridge reinforcing the initial transaction and can lead to long-term customer engagement.