In which step of the sales process do salespeople finalize the deal?

In the sales process, the closing step is where the salesperson finalizes the deal with the customer. During this stage, the salesperson aims to secure an agreement or commitment from the buyer. Effective closing techniques may include summarizing the benefits of the product or service, addressing any last-minute concerns, and directly asking for the customer's commitment to purchase.

Closing is often viewed as the culmination of the sales process, where the efforts of building rapport, presenting the offering, and managing objections all lead to this decisive moment. Salespeople must be skilled at recognizing buying signals and knowing when to transition into this critical step. By successfully closing the deal, they not only achieve their sales targets but also establish the foundation for potential future relationships with the customer.