What is a key advantage of email marketing compared to traditional marketing?

A key advantage of email marketing compared to traditional marketing is its lower initial costs. Email marketing often involves significantly reduced expenses since it does not require printing materials, postage, or renting physical space for advertisements. Businesses can leverage their existing email lists and use email marketing platforms, which generally offer affordable subscription plans or pay-as-you-go options, to reach customers effectively without the hefty budgets often associated with traditional marketing channels like direct mail or television ads. This cost efficiency allows businesses, particularly small to medium-sized ones, to allocate their limited marketing budgets more effectively, making email marketing an attractive option to maximize return on investment.