What is Ryan's retention rate for Q4, given he started with 260 customers and ended with 275?

To determine Ryan's retention rate for Q4, it is crucial to understand how retention is calculated. The retention rate measures the proportion of customers retained over a specific period compared to the number of customers at the start of that period.

In Ryan's case, he started with 260 customers and ended with 275 customers. Retention rate is typically calculated with the formula:

[

\text{Retention Rate} = \left( \frac{\text{Ending Customers} - \text{New Customers}}{\text{Starting Customers}} \right) \times 100

]

To find the number of new customers, we need to determine how many customers were gained during the period. In this case, new customers can be calculated as:

[

\text{New Customers} = \text{Ending Customers} - \text{Starting Customers} = 275 - 260 = 15

]

Now we can substitute the values into the retention rate formula. The number of customers retained would be the starting customers minus the new customers:

[

\text{Customers Retained} = \text{Starting Customers} - \text{New Customers} = 260 - 15 = 245

]

Now we can use the