What kind of advertising uses ads on a website within a search engine?

Pay per click (PPC) advertising is a model where advertisers pay a fee each time one of their ads is clicked. This type of advertising is commonly used within search engines, where ads appear alongside or above the search results based on specific keywords. Advertisers select keywords relevant to their products or services, and when users search for those terms, the ads are displayed prominently.

This model is advantageous for businesses because they are only charged when a potential customer engages with their ad, which means that the cost is directly tied to the effectiveness of the advertisement. Additionally, PPC campaigns typically allow for a high degree of targeting and flexibility, enabling advertisers to optimize their spending for better returns.

In contrast, display advertising involves banner ads on various websites, which are not specifically linked to search keywords, while affiliate advertising focuses on partnerships where affiliates earn a commission for driving traffic or sales to a retailer's website. Social media advertising is geared toward promotions on platforms like Facebook or Instagram, targeting users based on their interests and behaviors rather than keyword searches.