What type of information provides insights about a customer's age, gender, or ethnicity?

Demographic data encompasses the statistical characteristics of a population and provides critical insights into factors such as age, gender, ethnicity, income level, and education. This type of data is essential for businesses and organizations to understand their target audience, tailor marketing strategies, and make informed decisions based on the characteristics of different customer segments.

For example, knowing the age distribution of customers can help businesses adjust their products or marketing efforts to cater to specific age groups. Similarly, understanding gender or ethnic diversity can lead to more inclusive and effective communication strategies.

In contrast, psychographic data focuses on the psychological attributes of individuals, such as attitudes, values, and lifestyles. Behavioral data looks at the actual behaviors of consumers, including purchasing habits, product usage, and interaction patterns. Geographical data pertains to the location and regional information where customers live. While all these types of data can be useful in different contexts, demographic data specifically targets the fundamental attributes that help in profiling and segmenting the customer base effectively.