Which component of a marketing plan addresses the process of selling and delivering products or services to customers?

The delivery plan is a crucial element in a marketing plan as it specifically outlines how products or services will be provided to customers. This component encompasses the logistics, timing, and methods of distribution necessary to ensure that products reach the consumers in good condition and within the expected timeframe. It takes into account aspects such as shipping options, inventory management, warehouse locations, and any partnerships with third-party logistics providers.

By focusing on the delivery plan, a business can effectively meet customer expectations regarding the timely and cost-effective provision of goods or services, thereby enhancing customer satisfaction and loyalty. This emphasis on the delivery aspect of the marketing plan ensures that the operational side aligns with the overall marketing strategy and customer engagement efforts, making it integral for achieving sales and sustaining market presence.