Which marketing method involves technical elements to rank highly in search results?

Digital marketing is the correct answer because it encompasses various online strategies designed to increase visibility and engagement through search engines. One of the key components of digital marketing is search engine optimization (SEO), which utilizes technical elements such as keywords, meta tags, and site architecture to improve a website’s ranking in search results. This method is specifically geared towards optimizing online presence to attract relevant traffic and connect with potential customers.

In contrast, traditional marketing relies on physical media and non-digital channels, direct mail marketing focuses on sending promotional materials through postal services, and word-of-mouth marketing depends on personal recommendations rather than technical optimization strategies. Each of these methods does not involve the technical aspects inherent in digital marketing that are integral for achieving higher search engine rankings.