Which method is primarily used to deliver personalized messages and promotions to potential buyers?

Email marketing is a powerful method for delivering personalized messages and promotions directly to potential buyers. This approach allows businesses to segment their audience based on various factors such as interests, past purchases, and demographics, which enables them to tailor their messages to resonate with individual recipients. With the ability to track open rates, click-through rates, and conversions, email marketing provides valuable insights that can further enhance personalization and effectiveness.

Brochures serve a more general informational purpose and are not as targeted as email marketing. Radio advertising reaches a broad audience without the ability to customize messages for specific individuals. Networking events allow for personal interactions, but they are less efficient for delivering personalized promotions to a larger audience. In contrast, email marketing stands out for its ability to create specific, tailored communications that directly address the needs and interests of potential buyers.