Which of the following market segments includes a customer's age, gender, and ethnicity?

The correct answer is demographic, which refers to the statistical characteristics of a population. This market segment specifically includes attributes such as age, gender, and ethnicity. These factors are crucial for businesses, as they help identify and tailor marketing strategies to specific groups of people based on their shared demographic traits.

For example, a company may conduct market research that reveals that a particular product is more popular among a certain age group or a specific gender, allowing them to target their advertising more effectively. This segmentation allows businesses to understand their customer base better and align their offerings with the needs and preferences of different demographic groups.

In contrast, behavioral segmentation focuses on consumer behaviors and patterns, such as purchasing habits or brand loyalty. Geographical segmentation concentrates on the physical locations of consumers, while psychological segmentation delves into the emotional and psychological profiles of individuals. Understanding these distinctions helps clarify the utility and definition of demographic segmentation.