Which step is focused on ensuring the customer is satisfied after the sale?

The focus on ensuring customer satisfaction after the sale falls under the "Follow-up" step. This step is crucial because it involves reaching out to the customer to confirm that they are happy with their purchase and that it meets their expectations. Effective follow-up can help to address any issues or concerns that may arise post-sale, fostering a positive relationship and encouraging repeat business.

In the context of customer service and sales, maintaining customer satisfaction is essential as it can lead to word-of-mouth referrals, increased loyalty, and long-term business success. Follow-up strategies may include soliciting feedback, offering additional support, or providing updates related to the product or service purchased. By prioritizing customer satisfaction in this way, businesses can strengthen their reputations and enhance overall customer experiences.